Dutch Bike Company Puts TV on Packaging, Reduces Shipping Damage 80% -->

Dutch Bike Company Puts TV on Packaging, Reduces Shipping Damage 80%



When Dutch bike company Vanmoof started shipping orders, they soon found upwards of 25% of their products were being damaged during delivery.

For a startup company selling a $3,000 electrified bike, the unexpected costs were threatening to cripple the young upstart.

That’s when the company’s founders came up with an ingenious solution: put a photo of a TV on the packaging and hope the couriers would treat the packages more delicately.

According to the company, it worked! And damages due to shipping have plummeted 80% ever since (even after being outed on social media, damage has remained low). For more info on the actual bikes, check out their official site.





Source

Share this article

You Might Also Like